Being part of this campaign’s heyday was worth the “Are you insane?!” move to Las Vegas from NYC.
Recognition: One Show, Communication Arts Annual, National Addys, AICP, 2x Adweek Best Spots of the Year
We developed this retail campaign to promote Vegas’ dining and shopping. It shortlisted at Cannes:
This was a scratch-off ad placed in men’s magazines (there was a women’s version too). This image is with all the boxes scratched-off. It won a Kelly award and was discussed by the hosts on The View:
