As a new Creative Director on Allstate, the first assignment was a one-night fire drill to refresh their retail campaign (featuring spokesman Dennis Haysbert). The campaign ran for eight years. Not bad for one night.
We had some fun with the Mayhem character:
We turned an innocuous photo booth at Allstate events into a chance for Mayhem to crash the photos:
Motorcyclists experience unique dangers on the road. So we developed a Facebook app that let them flag road hazards for each other. Riders added thousands of flags to the map. Despite very little promotion, it was remarkable to see so many people went out of their way to engage with this:
