Among the countless use cases for AI, I just love that it can go from the mind’s eye to something tangible in (almost) an instant. Whether or not it can get an execution tight enough to go live, you can still find great value in the tools.
Using dead ideas from old projects, I built these rough spec executions on my personal laptop in a few days…
We wanted to create a series of faux testimonials from people with “amazing” mouths. In addition to the one here, we had a Pig Latin Rapper, Professional Tongue Model, Kissing Instructor, etc., all in the same vein:
This was my first crack at an AI-made spec spot. The idea was conceived for a real protein bar, but I made a fake brand for the purpose of this spot:
We had a bunch of spots in this campaign (featuring different holidays):